Mixed Greens, 2005-2008

Catalogues, press releases, website, HTML emails, and other print collateral for contemporary art gallery in Chelsea. 

Launched during the late ‘90s by Paige West, Mixed Greens broke new ground as one of the first online galleries devoted to showing and selling original artwork by emerging artists. After several years as an exclusively web-based venue, Mixed Greens opened a traditional exhibition space on West 26th Street in Chelsea.

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Spread from Issue 8 of the biannual catalogue, featuring work by Rob Nadeau

Biannual catalogues featuring recent work by their roster of artists, plus studio visits, art world interviews, and collector profiles, are another innovative way that the Mixed Greens reaches out to a wider audience. This is one of six catalogues I designed during my time with the gallery.

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Catalogue cover featuring work by Mary Temple

Opening spread of Issue 7, featuring work by Mark Mulroney in the front gallery

Spread from Issue 7 featuring work by Adia Millett

Spread from Issue 8 featuring work by Coke Wisdom O'Neal

Issue 5 spread featuring Mary Temple at the Aldrich Museum of Contemporary Art, CT

In addition to artwork catalogues, other print projects included exhibition postcards, press releases, invitations, and stationery.

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Typographic solution for a group show postcard

Postcards for solo and group shows

Another typographic solution for a group show postcard

Recognizing the importance of the internet in reaching out to new audiences, Mixed Greens maintains a well-designed, user-friendly website and regular HTML email campaigns.

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Website home page after cleanup and relaunch

Client: Mixed Greens, 531 West 26th Street, 1st Floor, New York, NY 10001 USA