Chinatown Film Project, 2011

Poster/brochure for the Museum of Chinese in America, NY

The Chinatown Film Project was conceived as a way to tackle Chinatown’s elusiveness and stereotyped representations while fostering its re-imagining as a place of infinite aesthetic and creative potential. Thus the main challenge in creating this was to develop an identity for a project which was at its essence an exploration into the shifting nature of identity itself, specifically the representation of Chinatown in film.

Utilizing my own photographs of New York’s Chinatown skyline at dusk, the poster and brochure foreground the contemporaneous, often anachronistic architectures that jostle, cheek by jowl, in today’s Chinatown as a way to question the relationship of each to the other while creating an instantly recognizable distillation of the projects themes.

…
Brochure front and back

Poster detail (same layout as brochure but with additional program information)

On a practical level, the brochure needed to provide an overview of the project, images and text descriptions of the 10 featured films, and instructions to the public on how to upload film submissions, all in Chinese and English. The format was designed to be distributed at the Museum of Chinese in America as a brochure, hung in public places as a 12x27-inch poster, and mailed to MOCA members in a 4×9-inch envelope as needed.

…
Back of poster featuring the film program

…
Client: Museum of Chinese in America (MOCA) New York and Karin Chien, producer of the Chinatown Film Project